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Collaboration between Thinfilm, G World and Ferngrove Wine Group on NFC tags is moving closer to market.
September 2, 2015
By: DAVID SAVASTANO
The idea of using flexible and printed electronics to battle counterfeit products is logical, as labels powered by near field communication (NFC) can show if a product is authentic. Â While the concept is sound, one challenge is to get enough products out into the market so that brand owners and consumers alike see the value first-hand. Another difficulty is placing these tags onto high-value products, where the cost of these tags is not as apparent. Â Wine is one potential market, and a col...
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